Updated June 2026

    38 Free Directories to Submit Your SEO Tool To

    A hand-picked, regularly-updated list of free directories, review sites, communities, and launch platforms where you can list a local SEO or marketing tool. No paywalls, no affiliate fluff. We use these for LocalRank Auditor and tracked which ones actually moved the needle.

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    TL;DR: Do these 7 first

    1. Product Hunt - Schedule a launch day. Drives a spike of real traffic + a permanent backlink.
    2. AlternativeTo - List as an alternative to BrightLocal, Whitespark, Semrush Local. High evergreen traffic.
    3. G2 - Free listing in Local SEO or SEO Tools category. Reviews compound over time.
    4. Capterra - Basic listing is free. Owned by Gartner, ranks well for tool comparisons.
    5. GetApp - Sister site of Capterra. Same form often syndicates to both.
    6. SaaSHub - Fast approval. Good for SEO tool category.
    7. Slant - Add yourself as an option under 'best local SEO audit tool'.

    Block 2 hours, knock out all 7. That's the highest-leverage afternoon you'll spend on distribution.

    • Product Hunt

      Must-doGeneral launchDR 91

      Schedule a launch day. Drives a spike of real traffic + a permanent backlink.

      VisitSubmit

    • AlternativeTo

      Must-doSoftware directoryDR 89

      List as an alternative to BrightLocal, Whitespark, Semrush Local. High evergreen traffic.

      VisitSubmit

    • G2

      Must-doReviewsDR 92

      Free listing in Local SEO or SEO Tools category. Reviews compound over time.

      VisitSubmit

    • Capterra

      Must-doReviewsDR 91

      Basic listing is free. Owned by Gartner, ranks well for tool comparisons.

      VisitSubmit

    • GetApp

      Must-doReviewsDR 88

      Sister site of Capterra. Same form often syndicates to both.

      VisitSubmit

    • SaaSHub

      Must-doSaaS directoryDR 73

      Fast approval. Good for SEO tool category.

      VisitSubmit

    • Slant

      Must-doRecommendationsDR 78

      Add yourself as an option under 'best local SEO audit tool'.

      Visit

    • BetaList

      High valueLaunchDR 80

      Good for early traction, decent referral spike.

      VisitSubmit

    • Launching Next

      High valueLaunchDR 56

      Free with backlink, paid for instant approval.

      VisitSubmit

    • Startup Stash

      High valueStartupDR 73

      Category: SEO tools. Approval takes 1-2 weeks.

      VisitSubmit

    • Futurepedia

      High valueAI toolsDR 80

      Lead with the AI Visibility Audit angle.

      VisitSubmit

    • There's An AI For That

      High valueAI toolsDR 82

      List under 'SEO' or 'local search'. Free listing has a waitlist.

      VisitSubmit

    • ToolFinder

      High valueTools directoryDR 56

      Free with waitlist, paid bump available.

      VisitSubmit

    • Indie Hackers Products

      High valueIndieDR 80

      Post a 'milestone' once you have early revenue or users.

      Visit

    • Tiny Startups

      High valueNewsletter + directoryDR 45

      Bootstrapped audience. Founders love free SEO tools.

      VisitSubmit

    • SaaSworthy

      High valueSaaSDR 70

      Category: Local SEO. Free listing, paid scoring boost.

      VisitSubmit

    • Top Apps

      High valueAI/SaaSDR 55

      Free submission, niche audience.

      Visit

    • r/SEO Tools Tuesday

      NicheRedditDR 91

      Weekly thread. Add a comment, never spam. Real users + a nofollow link.

      Visit

    • r/bigseo

      NicheRedditDR 91

      Pro SEOs. Lead with a teardown of your own tool, not a pitch.

      Visit

    • r/LocalSEO

      NicheRedditDR 91

      Smaller but hyper-targeted. Answer questions, link only when relevant.

      Visit

    • r/SmallBusiness

      NicheRedditDR 91

      Your end customer. Share a free audit, not the tool URL.

      Visit

    • Local Search Forum

      NicheCommunityDR 51

      Mike Blumenthal's forum. Old-school but every GMB nerd reads it.

      Visit

    • GMB Crew (Facebook)

      NicheFacebook group

      Largest GBP community. Read rules before posting tool links.

      Visit

    • Local SEO Pros (Facebook)

      NicheFacebook group

      Agency owners and consultants. Great for partner referrals.

      Visit

    • BHW Local SEO

      NicheForumDR 80

      Mixed quality but huge traffic. Link in your forum signature.

      Visit

    • F6S

      Long tailStartupDR 80

      List your company and product. DA8 backlink.

      VisitSubmit

    • Crunchbase

      Long tailCompany DBDR 91

      Free company profile with website link.

      VisitSubmit

    • SimilarWeb

      Long tailAnalytics DBDR 92

      Claim your site profile. Gets indexed quickly.

      Visit

    • G2 Crowd Stack

      Long tailTech stackDR 92

      Add to your own company's public tech stack.

      Visit

    • AngelList / Wellfound

      Long tailStartupDR 90

      Free company page with backlink.

      VisitSubmit

    • Crozdesk

      Long tailSaaS reviewsDR 68

      Free vendor listing.

      VisitSubmit

    • Software Suggest

      Long tailSaaS reviewsDR 65

      Free basic listing, India-heavy traffic.

      VisitSubmit

    • Sourceforge

      Long tailSoftwareDR 92

      Free 'Business Software' vendor listing.

      VisitSubmit

    • Best of the Web

      Long tailGeneral directoryDR 70Paid

      Paid but old-school, still indexed.

      VisitSubmit

    • GoodFirms

      Long tailReviewsDR 76

      Free listing in 'SEO software'.

      VisitSubmit

    • TrustRadius

      Long tailReviewsDR 85

      Free vendor profile, focused on B2B.

      VisitSubmit

    • Discover.bot

      Long tailToolsDR 50

      Bot/automation directory. Submit your AI visibility checker angle.

      Visit

    • ToolPilot

      Long tailAI toolsDR 45

      Free AI tools directory.

      Visit

    How to actually use this list

    1. Prep a one-pager. 1 logo, 1 screenshot, 2 sentence pitch, 3 feature bullets, your URL, 1-2 categories. Most forms ask the same things.
    2. Do all 7 Must-do submissions in one session. Same copy, same screenshot, ~15 minutes each.
    3. Schedule Product Hunt separately. Pick a Tuesday or Wednesday. Line up 5-10 people to upvote in the first hour.
    4. Knock out long tail in a batch. Saturday morning, coffee, 90 minutes. Half are fire-and-forget.
    5. Show up in communities for real. Answer 5 questions before you mention your tool. People can smell drive-by promo.

    Found this useful? Link to it.

    We update this list whenever directories get good or go dead. The easiest way to thank us is a link on your blog, agency resources page, or roundup post.

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