Built for Law Firms

    Free Local SEO Audit for Law Firms

    Personal injury, family law, and criminal defense clients pick a lawyer from the Maps 3-pack. See why you're not there and how to fix it.

    Talk to a strategist

    60-second scan. No credit card. Built specifically for law firms.

    Why law firms get stuck outside the Maps 3-pack

    We audited hundreds of law firm websites. These four issues block more than 80% of them from ranking.

    Losing local pack to lead-gen sites

    FindLaw, Avvo, and Justia outrank actual firms because their pages have stronger local signals. We show you which of your service pages need to be rewritten to compete.

    Practice area pages too thin

    A 'Personal Injury' page that says 'we handle car accidents and slip-and-falls' won't rank. Each sub-practice needs its own page with case results, FAQs, and local intent signals.

    Schema markup missing

    LegalService and Attorney schema dramatically improve how your firm appears in AI search and rich snippets. Most firms have none.

    Bar-association citation gaps

    Your state bar, county bar, Super Lawyers, and Martindale-Hubbell listings all need to match your GBP. We audit all of them in one scan.

    What your free audit covers

    Google Maps Ranking

    Where you rank for personal injury lawyer near me and 4 other high-intent law firm keywords.

    Website Local SEO

    Title tags, schema, mobile speed, broken links, content depth, and AI crawler accessibility.

    Reviews & Citations

    Review velocity vs. local 3-pack winners, plus 15-directory citation consistency check.

    Google Business Profile

    Category match, photos, services, posts, Q&A, and alignment with your site.

    Competitor Gap

    Top 3 law firm competitors in your city and where they're beating you.

    Prioritized Fix List

    Ranked by impact: what to fix this week vs. this month vs. this quarter.

    We check rankings for the keywords law firms actually need

    personal injury lawyer near mecar accident attorney [city]divorce lawyer [city]criminal defense attorney near mefamily law attorney

    Frequently asked questions

    Does this work for solo attorneys vs. large firms?

    Both. Solo and boutique firms benefit most because local SEO is geographic, not budget-driven. Large multi-office firms should run one audit per office location.

    Will this help me rank above Avvo and FindLaw?

    Often yes. Directory sites rank well but a firm with strong on-page signals, fresh reviews, and complete citations regularly beats them in the 3-pack.

    What about TCPA and bar advertising compliance?

    Our recommendations are SEO-focused and never suggest deceptive practices. Always have your bar's ethics counsel review any new copy or testimonials.

    Ready to see your law firm's audit?

    Free, no signup, results in 60 seconds.

    Want a human to walk you through your results?

    Book a free, no-obligation 15-minute consultation. We'll review your report together and pinpoint the fixes that move the needle.

    Book a free consultation

    15 minutes. No pitch. No obligation.